As the complexity of US health continues to grow, RWE is pharma’s silver bullet. Technology has unlocked the ability to analyze unprecedented quantities of data, creating analytics that can crunch millions of health records to unveil never-seen-before insights into an individual patient. There is no doubt that RWD can completely uproot traditional healthcare to provide patient value – but the only way to achieve this is collaboration. We must eradicate data silos, set standards with stakeholders and ensure the empowered patient sits at the center. This requires a new mindset, but do it right, and your company will enter a new era of data enlightenment.
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